2025 - Wallet Integration & National Expansion (Aus)

Focused on introducing new features, expanding the marketplace, and entering new markets.

Q1 2025 - iOS App Development & Web3 Wallet Integrations

• Integrate CoinGecko API into the iOS app – Provides real-time token pricing and market data.

• Integrate 1inch API into the iOS app – Enables cost-efficient token swaps across multiple DEXs.

• Integrate Blockscout, Etherscan, and other key explorer APIs into the iOS app – Provides real-time tracking of wallet transaction history and other on-chain activity for numerous chains.

• Integrate Kaleido API into the iOS app – Enables cross-chain bridging for THAT.

• Integrate Onramper into the iOS app – Enables fiat onramp functionality.

• Release iOS Beta app to early adopters to gather feedback on key Web3 functionality.

Q2 2025 - [Roadmap Adjustment] THAT → Ethereum Migration

All unbridged Layer 1 tokens have been migrated to Ethereum as part of a strategic decision to further decentralize the project, enhance DeFi accessibility, and strengthen trust.

• Migrate THAT tokens from the THAT Layer 1 network (sunsetted) to Ethereum. Migration Date: 21st April 2025.

• Relaunch multi-chain token bridging for THAT (Polygon ↔ Ethereum). THAT is now bridgeable between Ethereum and Polygon.

• Integrate new Polygon ↔ Ethereum multi-chain token bridging into the THAT iOS Wallet app to finalize development in preparation for app store submission.

• Roll out initiatives to educate the community and users about the migration benefits.

Q2 2025 - Release iOS App & Launch Marketing + Sales Initiatives: Gold Coast & Melbourne

• Submit THAT iOS Wallet app to Apple App Store for review (pending approval).

• Publish iOS app to the Apple App Store – the app bundles a Web3 digital wallet with all THAT supporting Web2 features (e.g. merchant directory, voucher redemption, business CMS).

• Launch marketing & sales initiatives in initial key locations: Gold Coast & Melbourne.

• Sales Funnels: Continuously onboard new businesses and merchants onto the app as a key component of our sales strategy. This will involve targeted approaches to different business sectors and tailored support for merchants integrating with our platform.

• Marketing Exposure: Prioritize growth and acquisition for the public user base of THAT. Implement a range of marketing campaigns, including digital advertising, content marketing, and community engagement initiatives to drive user sign-ups and active engagement.

• Strategic Partnerships: Form strategic alliances to broaden the THAT ecosystem, focusing on enhancing the platform’s online presence and visibility. This includes collaborating with influential industry players and leveraging cross-promotional opportunities.

Q3 2025 - Gamified THAT Challenges, CEX Accessibility, and Geo-Expansion: Brisbane

• Add gamified 'spend to earn' challenges to the THAT iOS app, enabling users to earn rewards for 'spending cryptocurrency in the real world'.

• Release gamified app clips for iOS (enabling app installations via NFC / QR codes).

• Prioritize securing high-quality Australian centralized exchange (CEX) listings for THAT, focusing on prominent and reputable platforms to enhance market credibility, presence and accessibility.

• Broaden marketing and sales initiatives to Brisbane, leveraging the momentum gained in Gold Coast and Melbourne, to geographically expand market dominance of THAT.

• Commence integrating Web3 wallet functionality into the THAT Android app.

Q4 2025 - Android App Development & Web3 Wallet Integrations + Geo-Expansion: Sydney

• Broaden marketing and sales initiatives to Sydney to enhance geographic dominance of THAT across all primary capital cities along the Eastern Coastline of Australia.

• Prepare and submit regulatory applications to support project expansion into New Zealand.

• Integrate CoinGecko API into the Android app – Provides real-time token pricing and market data.

• Integrate 1inch API into the Android app – Enables cost-efficient token swaps across multiple DEXs.

• Integrate Blockscout, Etherscan, and other key explorer APIs into the Android app – Provides real-time tracking of wallet transaction history and other on-chain activity for numerous chains.

• Integrate Kaleido API into the Android app – Enables cross-chain bridging for THAT.

• Integrate Onramper into the Android app – Enables fiat onramp functionality.

• Release Android Beta app to early adopters to gather initial feedback.

• Submit Android app for Play Store review and schedule Android release for Q1 2026.