2. SMEs Losing Market Share

PROBLEM

Multinational corporations make it increasingly difficult for small businesses to compete locally. Small and Medium-Sized Enterprises (SMEs) represent over 90% of businesses and account for up to 70% of global employment (United Nations, 2020). Despite being the main source of employment and job creation, SMEs are often outperformed by larger corporate rivals with greater marketing budgets and customer rewards. Consequently, approximately 50% of all SMEs fail within the first five years.

SOLUTION

We believe the global economy will flourish as communities support local businesses. THAT offers small businesses the opportunity to reach new customers and increase demand for their products or services, converting excess capacity into additional cash flow. THAT enhances overall revenue for registered merchants, raises their exposure, and provides a secure, borderless digital payments platform. Our research has revealed that merchants are keen to accept a global digital currency and leverage the unique benefits of blockchain and cryptocurrency technology.