Company Allocation

This section outlines how THAT’s company allocation is distributed across strategic priorities including reserves, marketing, charity, sales, and team growth.

Long Term Reserve (Treasury) - 28% of Company Allocation

This allocation supports THAT’s core operations and future-proofing. Approximately 15.34% of the total token supply (28% of the company allocation) will be released over a 10-year schedule and held in reserve to cover THAT-denominated costs not specified elsewhere.

Funds may be used for:

• International expansion and regional infrastructure

• Project development, grants, and bounties

• Supporting CEX/DEX listings and liquidity

• Strategic partnerships and pilot programs

• Secret shopper testing, auditing, or other ecosystem initiatives

Marketing Allocation - 25% of Company Allocation

The marketing allocation funds campaigns that drive adoption and usage of THAT in the real world. This includes:

• Merchant promotions (e.g. “$1 Burgers on THAT”)

• Paid advertising and outreach

• User onboarding campaigns (e.g. “Get $10 free THAT on first purchase”)

• Brand awareness and education efforts

• Cash-back spending incentives

These initiatives are designed to encourage everyday spending and grow awareness of THAT as a payment currency.

Charity Allocation - 22% of Company Allocation

22% of the company allocation is dedicated to supporting impactful charitable work. THAT partners with eligible organizations across a range of global and local causes.

Annual funding supports initiatives in areas such as:

• Natural Disasters – Supporting affected communities

• Human Trafficking – Fighting exploitation and forced labor

• Poverty – Delivering food, shelter, education, and opportunity

• Addiction – Supporting recovery programs

• Domestic Violence – Empowering survivors and prevention education

• Mental Health – Raising awareness and expanding access to care

• Environment – Promoting sustainability and protecting wildlife

For more on eligibility or to apply for funding, see Get Involved.

Sales Allocation - 18% of Company Allocation

This allocation fuels THAT’s global onboarding strategy by rewarding participation in merchant growth. Tokens from this pool are distributed based on approved criteria to:

• Agents & service providers who successfully onboard merchants

• Consumers who refer merchants or users via verified programs

• Merchants who complete onboarding and publish a live listing

THAT is distributed at a fixed dollar-equivalent amount based on the market rate at time of issuance. These campaigns are key to scaling the THAT economy — each merchant added to the network increases real-world utility and perceived value.

Future Team - 7% of Company Allocation

Reserved for future employees, contributors, and internal incentive programs. Distributions are conditional on milestones such as:

• Continuous employment (e.g. 12+ months)

• Bonus eligibility or performance-based incentives

This pool ensures the project can continue attracting top talent as it scales.