Company Allocation

This section details the distribution of THAT’s company allocation, amounting to 54.78% of the circulating supply over 10 years, covering reserves, marketing, charity, sales, and team allocations.

Long Term Reserve (Treasury) - 28% of Company Allocation

Approximately 15.34% of the total amount, distributed over the initial 10-year period (28% of the company’s total allocation), will be maintained as a long-term reserve. This reserve will fund the THAT organization and cover all THAT-denominated expenses not explicitly outlined below. It will support initiatives such as international expansion, project development and bounties, extending liquidity options for CEX/DEX listings, secret shopper programs, and other THAT-related expenses.

Marketing Allocation - 25% of Company Allocation

This allocation will be used for marketing campaigns to promote and incentivize the adoption of THAT as a payment currency in the real world. It includes compensating merchants participating in outreach promotions to encourage customer payments with THAT (e.g., '1 THAT Burgers on THAT'). The funds will also support advertising campaigns (e.g., ‘Download the THAT app to receive $10 free THAT towards your first purchase’).

Charity Allocation - 22% of Company Allocation

Each year, THAT will allocate funds from the company’s charity/non-profit pool to support initiatives that address critical issues, including:

• Disaster Relief: Supporting local and international communities affected by natural disasters.

• Combatting Human Trafficking: Partnering with organizations that fight human trafficking, including sexual exploitation, forced labour, bonded labour, involuntary domestic servitude, and the use of child soldiers.

• Poverty Alleviation: Assisting organizations working to alleviate poverty and provide essential services to those in need.

• Addiction Recovery: Supporting initiatives that help individuals break free from drug and alcohol addiction.

• Domestic Violence Prevention: Funding organizations that combat domestic violence and promote education, advocacy, and empowerment to end domestic and family violence.

• Mental Health Awareness: Partnering with organizations that raise awareness for mental health issues and suicide prevention, addressing conditions such as depression, anxiety disorders, and other mental illnesses.

• Environmental Conservation: Supporting groups that address global environmental challenges and promote solutions for a green and sustainable future, including the protection of land and ocean wildlife.

Sales Allocation - 18% of Company Allocation

THAT will be released from the company sales allocation when a new merchant completes the onboarding process, which involves passing validation, agreeing to the terms and conditions, and publishing a business listing on the merchant directory post-registration. THAT will be released to the value of a fixed amount based on the current market rate. The company is authorized to distribute THAT from its sales allocation to the following recipients:

• Agents who recruit and onboard new merchants (as a commission).

• Service providers who recruit and onboard new merchants (as a commission).

• Consumers who meet the criteria of approved reward and incentive programs (e.g. 'refer a friend' / 'refer a merchant').

• Merchants who meet the criteria of approved signup incentive programs (e.g. 'Receive X free THAT when you publish a new business listing').

The sales allocation is solely dedicated to expanding the merchant base, effectively preserving and growing the long-term value of THAT. Each merchant adds value to the network by committing to accept THAT as payment for their goods and services. THAT will be accepted with confidence due to the participating merchant ecosystem, which fosters trust in its intrinsic value. To achieve widespread adoption, THAT is complemented by a global sales initiative that drives merchant onboarding. THAT will support the expansion of the merchant ecosystem through proactive sales campaigns and incentives for onboarding new merchants. Through this initiative, anyone who purchases THAT will have a high degree of assurance that they can utilize and spend their THAT within the participating merchant ecosystem. New merchants will naturally influence their customers and the adoption of THAT by implicitly indicating trust in the currency. Hence, we believe that the value of THAT will be indirectly influenced by the size of the merchant ecosystem.

Future Team - 7% of Company Allocation

7% of the company’s total allocation will be reserved for future employees of the company. Employee distributions will be subject to certain requirements being met (e.g., 12 months of continuous employment with the company). This allocation may also go towards employee bonuses and any other commissions or incentives offered internally.