Company Allocation
This section describes how the Company’s THAT allocation (1.808 billion THAT) is allocated across strategic priorities including reserves, marketing, charity, sales and team growth.
These percentages are internal guidelines and may evolve over time. They do not create any rights for token holders, staff, advisers or third parties to receive tokens or funding. Decisions about how, when and whether to deploy tokens within the Company allocation are made at the Company’s discretion, having regard to its operational needs, regulatory environment and long-term objectives.
Long Term Reserve (Treasury) - 28% of Company Allocation
This component of the Company allocation is intended to support core operations and provide flexibility over the longer term. 28% of the Company allocation — equivalent to around 15.34% of the total token supply — is scheduled to be released over a 10-year period and held as a reserve for THAT-denominated costs that are not covered by other categories.
Tokens from this reserve may be used, for example, to support:
international expansion and regional infrastructure
project development, grants or bounties
additional CEX/DEX listing fees and liquidity
strategic partnerships and pilot programs, and
ecosystem initiatives, secret shopper audits or other operational needs.
Marketing Allocation - 25% of Company Allocation
The marketing allocation is intended to support awareness, education and usage of THAT and the THAT app in real-world contexts.
Tokens from this allocation may be used to help fund activities such as:
merchant-focused promotions
paid advertising and outreach
user onboarding campaigns (for example, limited “try crypto” style offers)
brand awareness and education efforts, and
occasional spend-back or cash-back style incentives, where permitted.
Any such initiatives are designed to encourage lawful, everyday use of digital assets and to inform users about how THAT can be used in practice. Specific campaigns, amounts and eligibility criteria are determined by the Company and may change over time.
Charity Allocation - 22% of Company Allocation
22% of the Company allocation is reserved for charitable and philanthropic initiatives, as described in the “Charity and Philanthropy” section of this whitepaper.
Tokens from this allocation may be directed by the Company, over time, to support eligible organizations and initiatives across areas such as disaster relief, anti-trafficking efforts, poverty alleviation, addiction support, domestic violence services, mental health and environmental protection. The Charity Allocation remains Company property and does not give any person a right to receive funding.
Further details, including focus areas and eligibility considerations, are set out in the dedicated Charity and Philanthropy section.
Sales Allocation - 18% of Company Allocation
This allocation is intended to support merchant onboarding and broader crypto asset participation.
Tokens from this pool may, for example, be granted under structured programs to:
agents or service providers who assist with onboarding merchants
users who refer merchants or other users under verified referral programs, and
merchants who complete onboarding and publish a live listing in the THAT directory.
In some cases, the Company may calculate grants or rewards by reference to an approximate fiat value (for example, a fixed AUD amount converted into THAT at prevailing market rates at the time of issuance). The design, size and availability of any such programs are set by the Company and may be updated, paused or withdrawn at any time. Participation in these programs does not guarantee any particular outcome, and token recipients remain responsible for their own tax and regulatory obligations.
Future Team - 7% of Company Allocation
A portion of the Company allocation is reserved for future employees, contributors and other participants in the project, to support long-term alignment and incentives.
Tokens from this pool may be used in connection with:
employment-related incentives (for example, sign-on grants, bonuses or retention incentives)
performance-based rewards, or
other contributor or adviser arrangements approved by the Company.
Any such arrangements are expected to be subject to their own eligibility criteria and, where appropriate, time-based or performance-based vesting conditions. These allocations do not confer any equity, voting or ownership rights in the Company, and are separate from any employment, contractor or consultancy arrangements.
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