THAT NFTs

This section outlines the role of NFTs within the THAT ecosystem, focusing on utility-driven design to enhance customer engagement and support merchant growth.

Consumer-Facing NFTs

NFTs within the THAT app will grant users access to exclusive benefits from participating merchants. These may include:

• Digital VIP memberships

• Discounted pricing

• Token-gated content or services

• Early access to promotions or products

NFTs can be acquired via the in-app marketplace or secondary markets and are designed to reward loyalty and incentivize repeat engagement.

The THAT project is set to introduce a unique NFT integration designed to enhance consumer engagement and drive app adoption. Holding business or merchant NFTs will provide consumers with exclusive benefits, which can be acquired through the THAT marketplace or secondary markets.

Custom NFT Collections for Merchants

Merchants will be able to create and issue custom NFT collections directly within the THAT ecosystem. These NFTs:

• Can function as digital passes, loyalty tokens, or membership cards

• Are configurable by the business (quantity, perks, expiry, design, etc.)

• Will be minted on-chain and surfaced within the THAT app interface

This enables merchants to tailor customer engagement strategies and adopt Web3 loyalty tools without requiring external infrastructure.

Strategic Benefit

The THAT NFT model prioritizes utility over speculation. By embedding functional business use cases at the core of its NFT offerings, THAT fosters a dynamic ecosystem where merchants gain visibility and customer loyalty — and users are rewarded for their participation.