Consumer engagement is enhanced by holding business/merchant NFTs, which can be acquired either through the THAT marketplace or via secondary markets.

The upcoming inclusion of NFTs in the THAT app is primarily aimed at providing consumers with exclusive rights and access to business benefits, such as digital VIP memberships, special business access, exclusive discounts, and more. Business owners will have the opportunity to define the specifications of their NFT collections, which serve as digital passes, and publish them on the THAT blockchain. These will be accessible through the THAT app. The introduction of NFTs is expected to increase exposure for merchants and drive customer loyalty in their respective local markets, creating a mutually beneficial ecosystem for both businesses and consumers.