THAT NFTs

This section details the integration of NFTs within the THAT app, highlighting their role in enhancing consumer engagement, providing exclusive business benefits, and driving app adoption.

The THAT project is set to introduce a unique NFT integration designed to enhance consumer engagement and drive app adoption. Holding business or merchant NFTs will provide consumers with exclusive benefits, which can be acquired through the THAT marketplace or secondary markets.

Exclusive Consumer Benefits

The inclusion of NFTs in the THAT app will offer consumers exclusive rights and access to various business benefits. These NFTs can function as digital VIP memberships, providing special business access, exclusive discounts, and other unique perks. This feature is designed to reward loyal customers and incentivise frequent engagement with the app and participating merchants.

Customisable NFT Collections for Business Owners

Business owners will have the opportunity to create and define the specifications of their NFT collections. These NFTs will serve as digital passes and can be published on the THAT blockchain, making them accessible through the THAT app. By customising their NFT offerings, businesses can tailor their engagement strategies to meet specific customer needs and preferences, fostering a more personalised and rewarding customer experience.

Increased Exposure and Customer Loyalty

The introduction of NFTs is expected to significantly increase exposure for merchants. By offering exclusive benefits through NFTs, businesses can attract and retain customers, driving loyalty within their local markets. This creates a mutually beneficial ecosystem where businesses gain more visibility and customer engagement, while consumers enjoy enhanced value and exclusive experiences.

Driving App Adoption and Perceived Value

The NFT integration will play a crucial role in driving app adoption and increasing the perceived value of the THAT ecosystem. As more businesses and consumers engage with the platform, the utility and appeal of the THAT app will grow, further solidifying its position in the market.

Summary

The introduction of NFTs within the THAT app represents a strategic move to enhance consumer engagement, support business growth, and drive widespread adoption of the platform. By leveraging the unique capabilities of NFTs, THAT aims to create a dynamic and interactive ecosystem that benefits both merchants and consumers.