2025 - Feature Enhancement and National Growth + NZ

Focused on introducing new features, expanding the marketplace, and entering new markets.

Q1 2025 - Ramp Up Marketing & Sales in Initial Key Markets: Gold Coast & Melbourne

• Publish the Android app (wallet) to the Google Play Store with inbuilt THAT merchant directory.

• Sales Funnels: Continuously onboard new businesses and merchants onto the app as a key component of our sales strategy. This will involve targeted approaches to different business sectors and tailored support for merchants integrating with our platform.

• Marketing Exposure: Prioritise growth and acquisition for the public user base of THAT. Implement a range of marketing campaigns, including digital advertising, content marketing, and community engagement initiatives to drive user sign-ups and active engagement.

• Strategic Partnerships: Form strategic alliances to broaden the THAT ecosystem, focusing on enhancing the platform’s online presence and visibility. This includes collaborating with influential industry players and leveraging cross-promotional opportunities.

• Introduce Telegram to enhance interaction with the community.

Q2 2025 - Gamified THAT Challenges, CEX Accessibility, and Geo-Expansion: Brisbane

• Add gamified 'spend to earn' challenges to the THAT app, enabling users to earn rewards for 'spending cryptocurrency in the real world'.

• Implement NFC scanning functionality in app wallets for contactless payments.

• Release gamified app clips for iOS (enabling app installations via NFC / QR codes).

• Prioritise securing high-quality Australian centralised exchange (CEX) listings for THAT, focusing on prominent and reputable platforms to enhance market credibility, presence and accessibility.

• Broaden marketing and sales efforts to Brisbane, leveraging the momentum gained in Gold Coast and Melbourne, to further penetrate the market and enhance brand presence.

Q3 2025 - Community Marketplace, Regulatory Compliance, and Geo-Expansion: Sydney

• Extend the THAT application to include a community-driven marketplace.

• Introduce a chat feature in the THAT App to enable direct messaging with businesses, sellers and friends, allowing for real-time inquiries, feedback, and personalised service.

• Prepare and submit regulatory applications to support project expansion into New Zealand.

• Broaden marketing and sales efforts to Sydney to further penetrate the Australian market.

Q4 2025 - Regulatory Compliance, Series A Funding, and Geo-Expansion: Auckland

• Broaden marketing and sales efforts to Auckland, New Zealand.

• Acquire token listings on credible centralised exchanges (CEX) in New Zealand, targeting platforms that align with our market expansion goals and user base growth.

• Secure Series A funding to support project expansion into international markets.

• Prepare and submit additional regulatory applications to facilitate the international expansion of the project, enabling THAT to enter new global markets throughout 2026 (Singapore, UK, USA).