# Phase 4: International Scaling & Feature Expansion (2027+)

#### Phase objectives

* Expand merchant coverage in selected international markets.
* Layer in advanced commerce, loyalty and marketplace features.
* Strengthen analytics, tooling and third-party ecosystem support around THAT.

#### International rollout

* [ ] Expand merchant and user campaigns into additional regions (for example, selected markets in Asia, Europe or North America).
* [ ] Secure additional CEX listings in key markets to improve access and liquidity for THAT.

#### Commerce & loyalty features

* [ ] Extend in-app ordering, where feasible, with delivery integrations within the non-custodial model.
* [ ] Introduce optional merchant NFT tools and loyalty passes, consistent with [Merchant NFTs](/whitepaper/that-overview/ecosystem-tools-and-context/merchant-nfts.md).
* [ ] Launch simple community marketplace and invoicing tools for merchants and users.
* [ ] Explore NFC/contactless payment flows with compatible devices and point-of-sale systems.

#### Data, tooling & ecosystem

* [ ] Enhance merchant analytics and dashboards using aggregated on-chain activity.
* [ ] Run hackathons and grant programs to extend third-party integrations and tools built on THAT.
* [ ] Expand developer documentation to support external third-parties building on THAT.
* [ ] Explore AI-driven insights where they can help users understand spending and help merchants analyze usage patterns.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.that.global/whitepaper/company-overview/roadmap/phase-4-international-scaling-and-feature-expansion-2027+.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.