Phase 4: International Scaling & Feature Expansion (2027+)

Phase objectives

• Expand merchant coverage in selected international markets.

• Layer in advanced commerce, loyalty and marketplace features.

• Strengthen analytics, tooling and third-party ecosystem support around THAT.

International rollout

• Expand merchant and user campaigns into additional regions (for example, selected markets in Asia, Europe or North America).

• Secure additional CEX listings in key markets to improve access and liquidity for THAT.

Commerce & loyalty features

• Extend in-app ordering, where feasible, with delivery integrations within the non-custodial model.

• Introduce optional merchant NFT tools and loyalty passes, consistent with Merchant NFTs.

• Launch simple community marketplace and invoicing tools for merchants and users.

• Explore NFC/contactless payment flows with compatible devices and point-of-sale systems.

Data, tooling & ecosystem

• Enhance merchant analytics and dashboards using aggregated on-chain activity.

• Run hackathons and grant programs to extend third-party integrations and tools built on THAT.

• Expand developer documentation to support external third-parties building on THAT.

• Explore AI-driven insights where they can help users understand spending and help merchants analyze usage patterns.