# Phase 4: International Scaling & Feature Expansion (2027+)

#### Phase objectives

* Expand merchant coverage in selected international markets.
* Layer in advanced commerce, loyalty and marketplace features.
* Strengthen analytics, tooling and third-party ecosystem support around THAT.

#### International rollout

* [ ] Expand merchant and user campaigns into additional regions (for example, selected markets in Asia, Europe or North America).
* [ ] Secure additional CEX listings in key markets to improve access and liquidity for THAT.

#### Commerce & loyalty features

* [ ] Extend in-app ordering, where feasible, with delivery integrations within the non-custodial model.
* [ ] Introduce optional merchant NFT tools and loyalty passes, consistent with [merchant-nfts](https://docs.that.global/whitepaper/that-overview/ecosystem-tools-and-context/merchant-nfts "mention").
* [ ] Launch simple community marketplace and invoicing tools for merchants and users.
* [ ] Explore NFC/contactless payment flows with compatible devices and point-of-sale systems.

#### Data, tooling & ecosystem

* [ ] Enhance merchant analytics and dashboards using aggregated on-chain activity.
* [ ] Run hackathons and grant programs to extend third-party integrations and tools built on THAT.
* [ ] Expand developer documentation to support external third-parties building on THAT.
* [ ] Explore AI-driven insights where they can help users understand spending and help merchants analyze usage patterns.