Phase 2: Token Launch (2024) & iOS App Rollout (2025)

Phase objectives

• Conduct the THAT presale and launch the THAT token on initial public networks.

• Deploy the THAT Directory app for merchant discovery.

• Launch the THAT app as a non-custodial wallet on iOS.

• Pilot business onboarding on the Gold Coast ahead of wider Australian rollout.

Token, networks & liquidity

• Conduct the THAT presale, issuing 1,000,000,000 THAT on an 18-month linear vesting schedule and raising approximately USD 500,000.

• Conduct the Token Generation Event (TGE).

  • Deploy the canonical THAT ERC-20 contract on Ethereum.

  • Deploy a THAT ERC-20 contract on Polygon (September 2024).

  • Initialize DEX liquidity for THAT on Polygon via Uniswap.

Awareness, listings & tracking

• Exhibit at the Australian Crypto Convention.

• List THAT on CoinGecko and update token info on DEX Screener and GeckoTerminal.

THATCoinGecko

Core wallet & app experience

• Launch the THAT Directory app, enabling users to find crypto-friendly businesses and merchants to independently publish business listings and indicate they accept digital assets.

• Develop the THAT iOS app as a non-custodial wallet and integrate core Web3 services, including price feeds, swap routing, explorer integrations and bridging.

• Launch the THAT iOS app, bundling the non-custodial wallet with the merchant directory.

Merchant ecosystem: Australia

• Grow merchant coverage on the Gold Coast, focusing on cafés, hospitality, retail and local services.

• Build awareness and relationships in Brisbane, Sydney and Melbourne ahead of wider rollout.

Access & liquidity

• Secure an Australian CEX listing to provide AUD on/off-ramp access (Coinstash, July 2025).

• Provide how-to guides on acquiring THAT, self-custody, bridging and spending with merchants.