# Phase 2: Token Launch (2024) & iOS App Rollout (2025)

#### Phase objectives

* Conduct the THAT presale and launch the THAT token on initial public networks.
* Deploy the THAT Directory app for merchant discovery.
* Launch the THAT app as a non-custodial wallet on iOS.
* Pilot business onboarding on the Gold Coast ahead of wider Australian rollout.

#### Token, networks & liquidity

* [x] Conduct the THAT presale, issuing 1,000,000,000 THAT on an 18-month linear vesting schedule and raising approximately USD 500,000.
* [x] Conduct the Token Generation Event (TGE).
  * [x] Deploy the canonical THAT ERC-20 contract on Ethereum.
  * [x] Deploy a THAT ERC-20 contract on Polygon (September 2024).
  * [x] Initialize DEX liquidity for THAT on Polygon via Uniswap.

#### Awareness, listings & tracking

* [x] Exhibit at the Australian Crypto Convention.
* [x] List THAT on [CoinGecko](https://www.coingecko.com/en/coins/that) and update token info on [DEX Screener](https://dexscreener.com/polygon/0x5ce1bbbfb735e8e7d2afd8e0b3fb288771255ab2) and [GeckoTerminal](https://www.geckoterminal.com/polygon_pos/pools/0x5ce1bbbfb735e8e7d2afd8e0b3fb288771255ab2).

{% embed url="<https://www.coingecko.com/en/coins/that>" fullWidth="false" %}

#### Core wallet & app experience

* [x] Launch the THAT Directory app, enabling users to find crypto-friendly businesses and merchants to independently publish business listings and indicate they accept digital assets.
* [x] Develop the THAT iOS app as a non-custodial wallet and integrate core Web3 services, including price feeds, swap routing, explorer integrations and bridging.
* [x] Launch the THAT iOS app, bundling the non-custodial wallet with the merchant directory.

#### Merchant ecosystem: Australia

* [x] Grow merchant coverage on the Gold Coast, focusing on cafés, hospitality, retail and local services.
* [x] Build awareness and relationships in Brisbane, Sydney and Melbourne ahead of wider rollout.

#### Access & liquidity

* [x] Secure an Australian CEX listing to provide AUD on/off-ramp access (Coinstash, July 2025).
* [x] Provide how-to guides on acquiring THAT, self-custody, bridging and spending with merchants.


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