2024 - Major Development and Launch Preparation

Focused on completing development, expanding features, and preparing for the Token Generation Event (TGE).

Scale and finalise development for the THAT blockchain and core smart contracts.
Conduct extensive testing to ensure blockchain stability and security.
Launch THAT on social media - discord, instagram, LinkedIn and X.

Implement additional features and enhancements based on testing feedback.
Secure Web3 partnership to support cross-chain token bridging post-launch. Successfully partnered with Kaleido to enable cross-chain bridging from THAT to Polygon. Support for Ethereum, Binance Smart Chain, and other chains to follow.
Develop comprehensive marketing campaigns to build anticipation for the TGE.
Submit application to Meta to advertise cryptocurrency products on Meta platforms. Application approved on 11th July. 2024.
Review and finalise post-launch sales funnels, landing pages and automated email pipelines.

Perform software audits to verify the system’s integrity.
Finalise all preparations for the TGE, including legal and regulatory compliance.
Ramp up social media engagement and launch ads on social media promoting the launch.
Engage with the community through AMA sessions + webinars.
Execute the TGE by initiating the genesis block in September, marking the official launch of THAT.
Launch cross-chain token bridging to support THAT on alternate networks.
Launch DEX liquidity with Uniswap on Polygon chain (reduces swap fees).
Focus on finalising development of the THAT iOS app (wallet) MVP (incl. bridging, swaps, etc.).

Submit iOS app (wallet) to Apple for App Store review.
Publish the iOS app (wallet) to App Store with inbuilt THAT merchant directory.
Focus on finalising development for the THAT Android app (wallet) MVP.
Publish the Android app (wallet) to the Google Play Store with inbuilt THAT merchant directory.
Launch marketing and sales funnels to begin onboarding new users and businesses.

Last updated 18 days ago