> For the complete documentation index, see [llms.txt](https://docs.that.global/whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.that.global/whitepaper/archive-roadmap/2027-and-beyond-scaling-expansion-and-innovation.md).

# 2027 & Beyond - Scaling, Expansion, and Innovation

As THAT grows, we are focused on scaling strategically — balancing product development with market expansion. While the following roadmap goals are well-defined, we remain flexible in their sequencing as we respond to changing market dynamics, community feedback, and resourcing.

This section outlines projected milestones — including in-app commerce features, global CEX listings, and international expansion. Several of these efforts are already in progress and may be expedited based on available bandwidth or strategic alignment.

#### Q1 2027 (TBC) - Feature Enhancements, Delivery Service Integration & International Expansion

* [ ] Release community-driven marketplace allowing users to trade directly via the app.
* [ ] Release invoicing functionality (for business owners) for THAT transactions.
* [ ] Implement NFC scanning functionality into app wallets for contactless payments.
* [ ] Commence development of delivery service integrations for in-app ordering.
* [ ] Enhance user interface and systems to accommodate the new delivery service.
* [ ] Secure CEX listings, particularly with exchanges supporting the US, UK, and Singapore markets.
* [ ] Enhance merchant onboarding in new, <mark style="color:orange;">to-be-determined</mark> capital cities worldwide.

### Anticipated Roadmap Updates (TBC) & Projected Enhancements

#### Introduce Delivery Service in the THAT App (Planned for Early 2027)

* [ ] Launch delivery service integration in the THAT app, initially rolling out across capital cities with the highest merchant concentration (likely in Australia).
* [ ] Following the initial integration and launch of delivery services in highly concentrated capital cities, acquire partnerships and roll out delivery services in new international markets.

#### Further International Expansion and Increased CEX Listings

* [ ] Expand sales and merchant onboarding initiatives in international markets, focusing on strategic regions with high growth potential.
* [ ] Implement targeted marketing strategies in new international markets, tailoring campaigns to local preferences and cultural nuances to maximize user engagement and adoption.
* [ ] Secure additional CEX listings to enhance the global availability and liquidity of the THAT token.

#### Enhance User Experience with Advanced Features

* [ ] Introduce AI-driven features within the THAT app to personalize user experiences, including recommendations for spending, saving, and investing.
* [ ] Develop and roll out advanced analytics tools for merchants to gain deeper insights into customer behavior and transaction patterns, helping them optimize their offerings.

#### Strengthen Community Engagement and Loyalty Programs

* [ ] Launch a global ambassador program to engage with local communities and influencers to promote the THAT ecosystem.
* [ ] Expand the global rewards system, introducing tiered loyalty programs and exclusive perks for long-term users and high-value merchants.

#### Innovate with Emerging Technologies

* [ ] Explore integration with emerging technologies such as augmented reality (AR) and virtual reality (VR) to enhance user interaction within the THAT app.
* [ ] Pilot blockchain-based supply chain tracking solutions to offer transparency and trust in product origins for participating merchants.

#### Expand Developer Ecosystem

* [ ] Host hackathons and developer competitions to encourage the creation of new dApps and services on the THAT blockchain.
* [ ] Launch a developer grant program to support innovative projects that contribute to the growth and diversity of the THAT ecosystem.