# 2022 - Market Research & Initial Product Development

#### Q2 2022 - Market Research, Concept Development, Planning & Seed Funding

* [x] Conduct market research to understand user needs and preferences.
* [x] Analyze competitive landscape to identify key differentiators and opportunities for THAT.
* [x] Develop a proof of concept (PoC) including key functionality for the THAT app.
* [x] Engage early adopters to gather initial feedback and refine the project roadmap.
* [x] Release a detailed project plan and roadmap based on market research insights.
* [x] Secure seed funding to support market testing and early stage development efforts. \ <mark style="color:green;">$150k USD secured from Olcha Software at $7.5M USD valuation.</mark>
* [x] Form strategic partnerships to support project goals and ensure access to necessary resources.

#### Q3 2022 - Product Refinement and Initial Testing

* [x] Develop a CMS merchant interface for business owners to manage directory listings.
* [x] Conduct internal testing with feedback loops to implement iterative improvements.
* [x] Release iOS & Android Alpha apps to early adopters to gather feedback on key Web2 functionality.\ <mark style="color:green;">Gathered feedback from 200 participating businesses during testing phase.</mark>\ <mark style="color:green;">Onboarded 13,000 active test users during testing phase.</mark>
* [x] Publish the THAT whitepaper to showcase the project’s vision and roadmap.

#### Q4 2022 - Prototype Development Stakeholder Engagement

* [x] Commence development of the THAT Layer 1 (L1) Blockchain.
* [x] Engage with business partners and stakeholders to gather input and key perspectives.
* [x] Prepare for 2023 activities, including regulatory compliance and presale preparation.


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