2022 - Market Research & Initial Product Development

Focused on understanding the market, developing initial prototypes, and laying the foundation for future growth.

Q2 2022 - Market Research, Concept Development, Planning & Seed Funding

• Conduct market research to understand user needs and preferences.

• Analyze competitive landscape to identify key differentiators and opportunities for THAT.

• Develop a proof of concept (PoC) including key functionality for the THAT app.

• Engage early adopters to gather initial feedback and refine the project roadmap.

• Release a detailed project plan and roadmap based on market research insights.

• Secure seed funding to support market testing and early stage development efforts. $150k USD secured from Olcha Software at $7.5M USD valuation.

• Form strategic partnerships to support project goals and ensure access to necessary resources.

Q3 2022 - Product Refinement and Initial Testing

• Develop a CMS merchant interface for business owners to manage directory listings.

• Conduct internal testing with feedback loops to implement iterative improvements.

• Release iOS & Android Alpha apps to early adopters to gather feedback on key Web2 functionality. Gathered feedback from 200 participating businesses during testing phase. Onboarded 13,000 active test users during testing phase.

• Publish the THAT whitepaper to showcase the project’s vision and roadmap.

Q4 2022 - Prototype Development Stakeholder Engagement

• Commence development of the THAT Layer 1 (L1) Blockchain.

• Engage with business partners and stakeholders to gather input and key perspectives.

• Prepare for 2023 activities, including regulatory compliance and presale preparation.