> For the complete documentation index, see [llms.txt](https://docs.that.global/whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.that.global/whitepaper/archive-roadmap/2022-market-research-and-initial-product-development.md).
# 2022 - Market Research & Initial Product Development
#### Q2 2022 - Market Research, Concept Development, Planning & Seed Funding
* [x] Conduct market research to understand user needs and preferences.
* [x] Analyze competitive landscape to identify key differentiators and opportunities for THAT.
* [x] Develop a proof of concept (PoC) including key functionality for the THAT app.
* [x] Engage early adopters to gather initial feedback and refine the project roadmap.
* [x] Release a detailed project plan and roadmap based on market research insights.
* [x] Secure seed funding to support market testing and early stage development efforts. \ $150k USD secured from Olcha Software at $7.5M USD valuation.
* [x] Form strategic partnerships to support project goals and ensure access to necessary resources.
#### Q3 2022 - Product Refinement and Initial Testing
* [x] Develop a CMS merchant interface for business owners to manage directory listings.
* [x] Conduct internal testing with feedback loops to implement iterative improvements.
* [x] Release iOS & Android Alpha apps to early adopters to gather feedback on key Web2 functionality.\ Gathered feedback from 200 participating businesses during testing phase.\ Onboarded 13,000 active test users during testing phase.
* [x] Publish the THAT whitepaper to showcase the project’s vision and roadmap.
#### Q4 2022 - Prototype Development Stakeholder Engagement
* [x] Commence development of the THAT Layer 1 (L1) Blockchain.
* [x] Engage with business partners and stakeholders to gather input and key perspectives.
* [x] Prepare for 2023 activities, including regulatory compliance and presale preparation.